This is used more for the purposes of fixing density issues while reading. However, whereas kerning adjusts spacing between two letters in order to improve appearances, tracking is used to adjust spacing across a line. Tracking: Tracking, or letter-spacing, is often confused with kerning as it too relates to adding space in between letters. You will need a design software like Photoshop to make these types of adjustments. It can be adjusted in order to create a more aesthetically pleasing result while also enhancing readability. Kerning: This pertains to the space between two letters. Here is an example of options you could choose from in the WordPress theme customizer: Sample font weights available with a WordPress theme. In web design, weight comes into play in header fonts that complement the typically weightless body text. Weight refers to any special styles applied to the face to make it appear heavier or lighter. Weight: This is the other part of defining a typeface as a font. (Source: Google Docs) ( Large preview)Īs you can see in WordPress, font sizes are important when it comes to establishing hierarchy in header text: Header size defaults available with a WordPress theme. Here is a line-by-line comparison of various font sizes: An example of how the same string of text appears at different sizes. For the purposes of talking about mobile web design, we use pixels. Size: There are two ways in which to refer to the size (or height) of a font: the word processing size in points or the web design size in pixels. An example of the three elements that define a font. The font details the typeface family, point size, and any special stylizations applied. (Source: Google Docs) ( Large preview)įont: This drills down further into a website’s typeface. A typical offering of typefaces in word processing applications. So, this would be something like Arial, Times New Roman, Calibri, Comic Sans, etc. Typeface: This is the classification system used to label a family of characters. Typography: This term refers to the technique used in styling, formatting, and arranging “printed” (as opposed to handwritten) text. Let’s start with the basics: terminology you’ll need to know before digging into mobile typography best practices. That said, with mobile-first now here, typography requires additional consideration. And, being a web designer, it might not be something you spend too much time thinking about, especially if clients bring their own style guides to you prior to beginning a project. Look, I know typography isn’t the most glamorous of subjects. Understanding The Basics Of Typography In Modern Web Design So, what I intend to do today is give a brief summary of what it is we know about typography in web design, and then see what UX experts and tests have been able to reveal about using typography for mobile. The problem in making that statement a decisive one is that there haven’t been a lot of studies done on the subject of mobile typography in recent years. While that would definitely make it a lot easier on web designers, that’s not necessarily the case. The answer to the typography question might seem simple enough: what works on desktop should work on mobile so long as it scales well. While Google has brought attention to elements like pop-ups that might disrupt the mobile experience, what about something as seemingly simple as choice of typography? With mobile taking a front seat in search, it's important that websites are designed in a way that prioritize the best experience possible for their users. In this article, we will break down the elements you need to pay attention to in mobile typography and then visit what the research says about how to handle them. In terms of how to handle typography in mobile web design, it appears that simpler and safer works best.
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